The Leader's Journal

One idea. One system. One shift. Every week.

No recycled quotes. No motivational filler. A weekly note on decisions, pressure, systems, and the lessons leaders usually learn the expensive way.

The Blog

Field Notes For Builders

Hard-learned ideas and growth strategies from the founders chair, the operator's desk, and the field where most people never sat.

Recent Articles

Enterprise Customer Relationships: Lessons for Founders
Leadership

Enterprise Customer Relationships: Lessons for Founders

The Myth of the One Big Logo Building relationships with enterprise customers is one of the fastest ways for a SaaS company to grow. Early-stage SaaS founders are often told that the fastest path to credibility is a single big logo. Land a large enterprise customer, put their logo on your homepage, and everything else […]

Saraa
Saraa Jun 22, 2026 · 7 min read
Selling SaaS to Enterprise Clients: What Founders Get Wrong
Leadership

Selling SaaS to Enterprise Clients: What Founders Get Wrong

Every SaaS founder eventually feels the pull to “go upmarket” and sell to bigger companies. Enterprise SaaS promises larger contracts, stronger social proof, and more predictable revenue — at least in theory.  In practice, selling SaaS to enterprise clients is messy. The sales cycles are long, the buying process is political, and the wrong logo […]

Saraa
Saraa Jun 16, 2026 · 8 min read

The Leader's Journal

One idea. One system. One shift. Every week.

No recycled quotes. No motivational filler. Just clean, sharp thinking on how to build better.