The founder who says “AI runs our events” Every few weeks, I hear some version of this: “We use AI to run our event strategy.” Usually that means: They have Claude, ChatGPT, Gemini open in a tab. Their event data, CRM, and spreadsheets are sitting in ten other systems. The “strategy” is whatever one model […]
The Myth of the One Big Logo Building relationships with enterprise customers is one of the fastest ways for a SaaS company to grow. Early-stage SaaS founders are often told that the fastest path to credibility is a single big logo. Land a large enterprise customer, put their logo on your homepage, and everything else […]
Every SaaS founder eventually feels the pull to “go upmarket” and sell to bigger companies. Enterprise SaaS promises larger contracts, stronger social proof, and more predictable revenue — at least in theory. In practice, selling SaaS to enterprise clients is messy. The sales cycles are long, the buying process is political, and the wrong logo […]
Most SaaS advice online sounds the same: Build a great product. Market it well. Close customers. Scale. That story makes sense on a slide. It does not match what actually happens inside real SaaS companies. In practice, the journey looks more like this: Deals take far longer than expected. The product slowly drifts away from its original focus. […]
Most event reports are full of activity metrics that do not mean enough to leadership. Here’s the Event ROI Matrix – a practical framework for measuring real business impact from enterprise events. What Is Event ROI? Event ROI (Return on Investment) measures the business value generated by an event compared to the cost of producing […]
Pressure reveals your operating system. It exposes the gaps between how you think you lead and how you actually make decisions when it matters. Most leaders I work with aren’t failing because they lack intelligence, drive, or ambition. They’re stuck because they’re operating on autopilot-reacting to whatever’s loudest rather than choosing what actually matters. It’s […]
Most leaders I work with aren’t failing because they lack intelligence, drive, or ambition. They’re stuck because they’re operating on autopilot-reacting to whatever’s loudest rather than choosing what actually matters. It’s not about working harder. It’s about knowing what deserves your energy and what doesn’t. Most leaders confuse motion with progress. They’re in back-to-back meetings, […]